Welcome to 2011….
by Jesse Poppick
…and good-bye 2010.
By all accounts 2010 was a banner year for Ad-Juster: we doubled our client base, expanded our reach into new areas of digital advertising, and added several new key partners to continue to simplify digital ad operations.
As we kick off the New Year, I want to take a moment to review the Ad-Juster highlights of 2010, and take a peek at what we are planning in 2011.
We ended 2010 with more than 20 new premium publisher clients. Our technical partnerships expanded in 2010, adding FatTail, and Fivia to our technical partnership line-up. More than ten new third party modules were added to the third party systems we support, giving Ad-Juster users a broader palate from which to acquire their data. We expanded our reach to digital Agencies in the digital advertising world when we started working with Blue Ribbon Digital in New York and Triad Digital in Florida.
Sponsoring and attending AdMonsters events like the Publisher Forum in August and the OPS event in September, got us in front of large groups of current and potential clients – helping us build an even stronger foot-hold in the market place. As a sponsor of the IAB Ad Ops Summit in November, we were able to be a part of the larger discussion of discrepancy management, presenting alternate ideas and strategies for the IES agenda, and showing attendees that many end goals of the IES initiative have already been accomplished. And our clients are reaping those benefits!
2010 also brought a significant shift in the world of digital order management, when Operative bought its competitor, and Ad-Juster partner, Solbright. Ad-Juster continues to support both Solbright and Operative Dashbaord clients with our custom data plug-ins, and we look forward to working with the Operative.One API.
As for what’s in store for us in 2011, that picture continues to be drawn, but you can count on this: a hard and heavy push into the Agency side of our business, our continued presence and or sponsorship at AdMonster, IAB, and other industry events, and the nurturing and continued development of the Ad-Juster platform.
Thanks to all of the new clients we signed in 2010, to all of the clients we renewed in 2010, and to those of you who will become clients in 2011!