Keeping your finger on the pulse of your programmatic strategy is not a simple task. There are thousands of ways to visualize and organize this data, which can lead to confusion at all levels of your business. Different team members often need different levels of detail, and data visualization can easily tell the wrong story based on differing time horizons and metrics.
Publishers need to be able to cut through the noise with dashboards that empower them to make the right decisions quickly. When built correctly, these automated dashboards can vastly improve your organization’s programmatic ad revenue.
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- Understand the reasoning behind using differing chart types, metrics, and dimensions