With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for new ways to innovate and face the challenges ahead. The multitude of events can be enough to make your head spin, but while you can’t expect to attend them all, here are our top recommendations for those wanting to network, share strategies, and gain actionable insights you can take back to your organization.
AdExchanger’s Industry PreviewWhen: January 28th – 29th, 2020
Where: New York City, New York
AdExchanger’s seventh annual Industry Preview promises to connect top thought leaders in the adtech sector with the disruptors of tomorrow. This year’s agenda will feature the insights of 50 visionary speakers and 31 lessons over two impactful days. The topics of discussion will range from artificial intelligence to the evolving priorities of major advertising networks such as Facebook and Instagram. The conference will also explore the perspectives of investors in the sector and the changing role of data in marketing innovation.
Internet Advertising ConferenceWhen: February 13th, 2020
Where: Prague, Czech Republic
The thirteenth annual Internet Advertising Conference will take place in the heart of Europe, providing fresh perspectives on the role of artificial intelligence in programmatic advertising and the challenges facing decision makers in a post-GDPR world. The event is tailored to the needs and goals of digital marketers, adtech vendors, and publishers. Other topics explored will include video advertising, attribution paths, and the use of virtual and augmented reality in online marketing.
Digiday Media Buying SummitWhen: February 25th – 27th, 2020
Where: Palm Springs, California
This year’s Digiday Media Buying Summit will take place in sunny Palm Springs, where media buyers will have the opportunity to learn how to spend more efficiently across programmatic advertising channels. The three-day event will explore the changing faces of video, social, and television advertising, as well as the implementation of new technology like AI and blockchain. The event serves to help drive new business with industry-leading insights delivered over three action-packed days.
Digiday Publishing SummitWhen: March 3rd – 5th, 2020 / March 25th – 27th, 2020
Where: Dubrovnik, Croatia / Vail, Colorado
Publishers are facing the challenge of managing a constantly increasing list of monetization strategies. From balancing advertising with subscriptions, determining audience models, and seeking out new opportunities for revenue, there’s pressure coming from every direction. This year’s Digiday Publishing Summit will take place in the ancient Croatian port city of Dubrovnik, and later in the month, in Vail, Colorado. Attendees will learn how publishers are tackling the challenges of advertising and leveraging new ways to drive revenue.
AdMonsters Publisher ForumWhen: March 8th – 11th, 2020 / August 23rd – 26th, 2020 / November 8th – 11th, 2020
Where: Santa Monica, California / Boston, Massachusetts / New Orleans, Louisiana
AdMonsters curates unique digital content to organize editorially-driven conferences exploring the very cutting edge of adtech. Topics tackled in this year’s conference will include analytics, media billing and financing, digital strategy, and multi-screen monetization. It’s also held three times per year to provide one of the most widely recognized venues for publishers seeking to share and learn best practices for a wide range of monetization operations.
ad:techWhen: March 19th – 20th, 2020 / September 30th – October 1st, 2020
Where: New Delhi, India / London, United Kingdom
ad:tech explores every area of the digital advertising ecosystem to give marketing, technology, and media companies the opportunity to come together to share insights into some of the most disruptive trends in the industry. These years events in New Delhi and London bring high profile speakers from all over the world to discuss advertising strategy and perspectives from 31 different countries. There’ll also be at least 90 exhibitions showcasing the latest technologies and solutions shaking up the digital arena.
AdExchanger’s Programmatic I/OWhen: May 11th – 12th, 2020 / September 29th – 30th, 2020
Where: San Francisco, California / New York City, New York
AdExchanger’s Programmatic I/O is the largest semi-annual convention in the world focusing on the data-driven marketing ecosystem. Attracting around 3,000 attendees across events in San Francisco and New York, the events host over 70 industry thought leaders and networking activities geared to adtech vendors and publishers. Topics discussed include DTC advertising and both the buy and sell side of programmatic media and marketing.
Programmatic Pioneers SummitWhen: June 2nd – 3rd, 2020
Where: London, United Kingdom
One of the largest gatherings of thought leaders in the programmatic advertising space, this event will be hosting representatives from some of Europe’s top brands. Heavily focused on discussing the most pressing challenges facing the industry, it will provide valuable insights to a global audience of publishers, advertisers, and technology vendors. It will also tackle some of the concerns facing businesses in the privacy-first world of GDPR.
AdMonsters OpsWhen: June 9th – 10th, 2020
Where: New York City, New York
The AdMonsters Ops annual conference hosts more than 800 digital strategists and media leaders to help attendees connect the dots between advertising operations and the many roles they come into contact with. The event gives thought leaders in adtech, media, and publishing the opportunity to learn from one another and explore the future of digital media monetization together. Some key topic areas covered include revenue analytics, regulatory challenges, mobile advertising, martech and social media, and television and video.