POSTS TAGGED: Tips & Resources

The Publishers Playbook: Digital Audio Advertising in 2019

20 March 2019 | Getting Started, Tips & Resources

When you think of immersive consumer experiences, VR might be the first thing that comes to mind, but audio swings a much bigger bat and is positioned to be a driving force in the digital ad industry. 189 million Americans, or 67% of the population, ...

5 Benefits of Automating Your Programmatic Reporting

05 March 2019 | Tips & Resources

Spring cleaning season is right around the corner, and tidying up is on everyone’s mind. Despite what you may think, decluttering doesn’t begin and end with personal possessions—in the office, it extends to processes, too. As the programmatic field has widened, so ...

How to Choose the Right Programmatic Analytics Solution

28 February 2019 | Tips & Resources, Getting Started

Programmatic is a big deal. Over the past decade, programmatic technology and operations have evolved at a lightning-fast pace, and revenue is expected to continue its 19.3% growth rate through 2023! Publishers selling ads programmatically work with and test out a variety of demand ...

Best Practices: Roles in a Programmatic Workflow

04 February 2019 | Tips & Resources, Getting Started

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith). This revenue opportunity is not one to be missed—in this post, we share best staffing practices from the industry so you ...

Programmatic Deal Types Explained

14 January 2019 | Getting Started, Tips & Resources

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if ...