POSTS TAGGED: Tips & Resources

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...

FlowIQ Connections: 3 Best Practices for Optimal Data Management

02 April 2019 | Tips & Resources, Product

Simple and intuitive data management is one of the main reasons Ad-Juster users advocate for FlowIQ. Whether you’re new to the platform or a long-time customer, it’s important to maintain your connections so your organization has all the necessary data to analyze and ...

The Publishers Playbook: Digital Audio Advertising in 2019

20 March 2019 | Getting Started, Tips & Resources

When you think of immersive consumer experiences, VR might be the first thing that comes to mind, but audio swings a much bigger bat and is positioned to be a driving force in the digital ad industry. 189 million Americans, or 67% of the population, ...

5 Benefits of Automating Your Programmatic Reporting

05 March 2019 | Tips & Resources

Spring cleaning season is right around the corner, and tidying up is on everyone’s mind. Despite what you may think, decluttering doesn’t begin and end with personal possessions—in the office, it extends to processes, too. As the programmatic field has widened, so ...

How to Choose the Right Programmatic Analytics Solution

28 February 2019 | Tips & Resources, Getting Started

Programmatic is a big deal. Over the past decade, programmatic technology and operations have evolved at a lightning-fast pace, and revenue is expected to continue its 19.3% growth rate through 2023! Publishers selling ads programmatically work with and test out a variety of demand ...