POSTS TAGGED: Tips & Resources

Latency in Digital Advertising: A Guide for Publishers

21 October 2019 | Tips & Resources

High latency kills user experience and publisher revenue. However, in any digital system, latency can’t be avoided—there’s too many partners and platforms that need to exchange calls and bids, ad viewability and quality vendors that need to be included in the process. ...

Header Bidding Wrappers 101

17 September 2019 | Tips & Resources

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk. Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has ...

4 Characteristics of a Data-Driven Culture

20 August 2019 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

Video Advertising 101: How Publishers Are Growing Revenue

25 July 2019 | Getting Started, Tips & Resources

While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging—eMarketer predicts US digital video advertising to reach ...

Data Visualization Best Practices for Programmatic Publishers

22 June 2019 | Tips & Resources

As digital advertising has become increasingly data driven over the years, publishers need to learn how to utilize data to their best advantage. Visualizing data offers a clear cut, accessible picture of performance that gives stakeholders a quick and thorough understanding of the data driving ...