POSTS TAGGED: Tips & Resources

Best Practices: Roles in a Programmatic Workflow

04 February 2019 | Tips & Resources, Getting Started

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith). This revenue opportunity is not one to be missed—in this post, we share best staffing practices from the industry so you ...

Programmatic Deal Types Explained

14 January 2019 | Getting Started, Tips & Resources

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if ...

Ad Ops’ Evolution: Meeting the Programmatic Challenge

11 December 2018 | Getting Started, Tips & Resources

Adapt or Die. Chasing the $100B+ Carrot Successfully delivering all $111B of programmatic- and direct-sold advertising (2018 US expected, eMarketer) and everything in between is the responsibility of advertising operations—but this wasn’t always the case. The digital ad environment has undergone enormous change ...

Productivity & Profitability in Publisher Ad Ops

26 September 2018 | From the Team, Tips & Resources

Stop revenue losses from operational inefficiencies.Supercharge your workflow and add $1M+ to your bottom line. Advertiser demands and industry developments have left publishers without the time to think strategically about their operations, resulting in costly inefficiencies and thin margins. But, growing the top line ...