POSTS TAGGED: Tips & Resources

Video Advertising 101: How Publishers Are Growing Revenue

25 July 2019 | Getting Started, Tips & Resources

While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging—eMarketer predicts US digital video advertising to reach ...

Data Visualization Best Practices for Programmatic Publishers

22 June 2019 | Tips & Resources

As digital advertising has become increasingly data driven over the years, publishers need to learn how to utilize data to their best advantage. Visualizing data offers a clear cut, accessible picture of performance that gives stakeholders a quick and thorough understanding of the data driving ...

The Programmatic Scorecard, Summer 2019

21 June 2019 | Tips & Resources

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

How to Choose an Ad Order Management System + Top 6 OMSs Reviewed

10 June 2019 | Tips & Resources

On July 31st, 2019 Google will shut down DoubleClick Sales Manager (DSM). This isn’t news to publishers, who have spent their time since the announcement evaluating OMS providers and cautiously contemplating the colossal commitment that comes with migrating onto a new platform. With the ...

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...