POSTS TAGGED: Tips & Resources

3 Media Quality Best Practices for Publishers

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Publisher’s Guide to Data Maturity

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...