POSTS TAGGED: Tips & Resources

Productivity & Profitability in Publisher Ad Ops

26 September 2018 | From the Team, Tips & Resources

Stop revenue losses from operational inefficiencies.Supercharge your workflow and add $1M+ to your bottom line. Advertiser demands and industry developments have left publishers without the time to think strategically about their operations, resulting in costly inefficiencies and thin margins. But, growing the top line ...

The Next Generation of Direct-Sold Campaign Management (without the spreadsheets!)

10 September 2018 | From the Team, Tips & Resources

Take your operations out of spreadsheets and into a collaborative workflow tool designed for digital advertising data. In a recent industry survey, 88% of respondents admitted they do not have the time to prioritize troubleshooting and optimization and 73% stated that they don’t have ...

Programmatic Reporting Strategy for Publishers

05 June 2018 | Tips & Resources

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...

Identify and Eliminate Data Silos: A How-To For Publishers

23 May 2018 | Tips & Resources

Data silos are often a reality for modern companies. Businesses rely on big data to drive analysis and revenue goals – and that data flows in from more channels than ever before. Managing all that information falls to individual teams working on disparate software and collecting ...

To Buy or not to Buy? That is the question (dogging advertising analytics)

18 May 2018 | Tips & Resources

As your company grows, expands its capabilities, develops new business, and looks to increase efficiencies, you must be strategic about each new step you take. For example, consider your media analytics needs: should you build your own solution with in-house developers or buy a tool ...