POSTS TAGGED: Tips & Resources

Log-Level Data 101 for Publishers

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Top Digital Media Events to Attend in 2020

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Publisher’s Guide to Data Maturity

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...