POSTS TAGGED: Tips & Resources

How Ad Ops & Sales Can Work Together to Achieve Goals

Coordination between ad-sales teams and ad-operations teams is an obvious goal for publishers, but complexities generated by the logistics of selling ad space and the execution of the ensuing ad campaign makes such coordination extremely difficult. The pressure of a high-volume business environment, coupled with ...

Top Digital Media Events to Attend in 2018

The ad-tech industry is changing. In the last few years, programmatic ad buying has dramatically altered the way ad sales are done and therefore the landscape of the entire industry. With the introduction of AI technology, another shift is about to be made. In 2017, ...

Answers to Common Discrepancy Reporting Questions

Despite best efforts, discrepancies in ad operations are still an industry-wide problem. We know the sheer volume of data involved in discrepancy reporting can be overwhelming and often get questions from businesses about reporting best practices. Here we’ve answered a few of the top ...

6 Reporting Mistakes to Avoid in Ad Ops

Is your campaign reporting falling short of your expectations? We process thousands of reports each month and have noticed many of the same issues come up time and time again. It’s important to develop an understanding of common missteps in order to avoid them. ...

How to Make the Best Data-Driven Media Buying Decisions

Data should be every media buyer’s absolute best friend. Decisions based on rich and meaningful data support continuous improvement and ultimately promote enhanced revenue. Critical caution: Your data needs to be statistically significant, evidencing the likelihood that a relationship between two or more variables ...