POSTS TAGGED: Tips & Resources

How Ad Ops & Sales Can Work Together to Achieve Goals

Coordination between ad-sales teams and ad-operations teams is an obvious goal for publishers, but complexities generated by the logistics of selling ad space and the execution of the ensuing ad campaign makes such coordination extremely difficult. The pressure of a high-volume business environment, coupled with ...

Top Digital Media Events to Attend in 2018

The ad-tech industry is changing. In the last few years, programmatic ad buying has dramatically altered the way ad sales are done and therefore the landscape of the entire industry. With the introduction of AI technology, another shift is about to be made. In 2017, ...