POSTS TAGGED: News

All Things Ad Ops & Digital Media: Ops NYC 2019 Event Recap

14 June 2019 | News

AdMonsters always puts on engaging, enlightening, and entertaining events and Ops NY was no exception. We were a sponsor of the event where, earlier this month, attendees heard insights from over 75 digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, ...

Watching Programmatic Grow Up, AdExchanger Programmatic I/O Event Recap

21 May 2019 | News

April, 2019 saw over 1,200 programmatic professionals from publishers, brands, agencies, media companies, and technology providers descend on San Francisco for AdExchanger’s Programmatic I/O conference. Programmatic trends, issues, and best practices were covered by industry leaders, researchers, and analysts from the buy ...

Taking your OMS from Good to Great with FlowIQ & AdBook+

16 May 2019 | News, Product

Ad-Juster & FatTail utilize long-term partnership to work towards a better future of digital advertising revenue management. Order Management Systems (OMS), like FatTail’s AdBook+, enable digital publishers to connect data across their internal ad operations, sales, and finance teams. Publishers rely on a number ...

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...

Introducing FlowIQ: Analytics Built for Digital Advertising

15 April 2019 | Features & Updates, Product, News

We’re excited to announce that we have rebranded and upgraded our legacy platform, Ad-Juster MAP, to FlowIQ. This change, along with the launch of our new programmatic analytics platform, ProgrammaticIQ, is another step in our mission to offer you the best data products and ...