POSTS TAGGED: News

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...

Optimize Yield in Real-Time with Quality Targeting Automation

19 February 2021 | News, Features & Updates

Inventory optimization is a critical aspect of publisher workflows, but can also be incredibly complex and time consuming. The foundation of enabling effective optimization starts with developing a strategy to holistically manage the increasing amount of aggregated quality and performance data. But how do you ...

New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite

06 January 2021 | News, Features & Updates

Premium publishers have traditionally experienced a lack of transparency and standardization surrounding the advertiser pursuit of brand safety. Through the overly cautious use of brand safety tools, both the buy and sell side have seen issues with reporting, billing and scalability. Today’s launch of ...

Admonsters PubForum+ Recap: The Case for Media Quality

16 December 2020 | News

As 2020 comes to an end, the DV Publisher Team joined the publisher community at Admonsters PubForum+ last week. In addition to the other enlightening presentations, we hosted a panel on how an industry shift from the concept of brand safety to that of media ...