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New Smart Connection™ Added: Criteo Publisher Marketplace

Fully leverage the Criteo Publisher Marketplace when you gather your data with a ProgrammaticIQ Smart Connection™. Criteo now offers publishers a platform which allows you to sell part of your ad inventory at a minimum guaranteed CPM to the biggest retailers on the web. By connecting your data to ProgrammaticIQ, you are able to follow detailed statistics on a day-to-day basis of the spaces purchased by Criteo, as well as your revenue, so you know exactly how much revenue lift you are receiving compared to all other sales channels.


About Smart Connections™

Smart Connections™ are the intelligent way to connect to any data source. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.

Interested in seeing just how Smart Connections™ connect, ingest, and aggregate all of your data? Request a personalized demo here ›

Learn more about Smart Connections™ here ›