The Programmatic World Forum, held in San Francisco on Feb 7th, brought those at the forefront of programmatic advertising together, providing an outlet for thought sharing, change, and growth.
During the full day of presentations, each speaker shared their insights from case study examples along with actionable tactics and strategies—ESPN’s presentation stood out with sizzle reels and an overview on how their programmatic team shares responsibilities.
Some of the other topics covered included best practices around programmatic operations, strategies for working with various media formats, RTB vs. programmatic guaranteed, and integrating programmatic into sales.
We shared our new intelligent programmatic analytics platform, ProgrammaticIQ, with attendees and loved the excitement around the new solution. As publishers make more inventory available through programmatic channels, a tidal wave of data hits them—ProgrammaticIQ helps publishers generate more revenue from their inventory with quicker insights, one true data set, and 5x granularity.
We were excited to sponsor the event and for the opportunity for our Head of Product, Stuart Moncada, and CEO, Dennis Clerke, to present on how to “Stay Competitive in Programmatic with Advanced Data Strategies.”
Regardless of a publisher’s size and capability—aggregating and normalizing programmatic data is the first step toward effective analysis. However, the complexities of the programmatic landscape make this incredibly difficult.
In a fun role-play session, Stuart and Dennis explained how to eliminate the mess of data prep and turn it into a simple 2-step process, giving publishers a competitive advantage to help them stand out in the marketplace.