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Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter.

John Ross, DoubleVerify Director of Product Strategy, sat with AdMonsters Senior Editor, Lynne d Johnson to discuss how publishers can prepare their measurement strategies for the CTV boom. Linear TV viewership is moving to CTV at scale, creating huge opportunities for advertisers and publishers alike. However, this growth can’t be fully capitalized on without the proper measurement and data strategies.

In the kickoff discussion, John elaborated on DV’s goals to increase data transparency and the availability of neutral measurement. These components will help ensure that a majority of linear TV ad spend can safely and efficiently be spent in CTV rather than being disbursed among advertising channels that offer advertisers the measurability and performance that they’re looking for. Publishers play a vital role alongside advertisers and technology providers when it comes to building the solutions that will bring further growth to CTV.

Our team enjoyed the opportunity to connect with attendees at this year’s event! Contact us to learn more about our CTV discussion or how DV Publisher Suite can help you optimize yield in 2022.