Skyscanner Unifies Reporting, Identifies New Revenue Opportunities

20 February 2020 | News, Case Studies

More than 100 million people rely on the Skyscanner app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from its numerous programmatic partners ...

Header Bidding: Client vs Server-side

11 February 2020 | Tips & Resources, Getting Started

Cats versus dogs. Mac versus PC. Tupac versus Biggie. These debates have raged for centuries across the annals of human history. Now, the digital advertising industry is introducing a new debate for the public to parse: which kind of header bidding integration should I use? ...

Introducing FlowIQ Benchmark: Stay ahead of the competition

27 January 2020 | Product, From the Team, News, Features & Updates

Do you know how you stack up against competing publishers? Imagine having access to direct-sold advertising industry data that shows you exactly where you stand in key areas. In today’s highly competitive digital landscape, industry benchmarks can be a critical tool to help you ...

Log-Level Data 101 for Publishers

12 January 2020 | Tips & Resources

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Bonzai: New FlowIQ Connection

08 January 2020 | Product, Features & Updates

We've added support for Bonzai: Make your digital advertising smarter, faster, and better with Bonzai, the programmatic creative management platform. When you connect Bonzai with FlowIQ, you unlock the power of near-real-time performance measurement and campaign optimization. Bonzai’s self-serve platform allows publishers to create, ...