New Smart Connection™ Added: Sortable

10 May 2019 | New Connections

Get more from your Sortable data with a ProgrammaticIQ Smart Connection™. Sortable is a unique, broad spectrum platform that provides publishers unified access to their demand partners, tools, and data. Sortable offers many benefits for publishers to take advantage of, including a header bidding container, ...

New Smart Connection™ Added: Yieldmo

06 May 2019 | New Connections

Yield more from your Yieldmo mobile data through a ProgrammaticIQ Smart Connection™. Yieldmo is a top mobile advertising platform that is entrusted with more than eight billion mobile ad impressions every month from premium publishers. Publishers are able enhance user experience with mobile-first ad formats ...

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...

New Smart Connection™ Added: Taboola

19 April 2019 | New Connections

Report on all of your Taboola data through a ProgrammaticIQ Smart Connection™ for a complete look at content performance across your properties. Taboola is a content discovery platform that connects audiences to recommended content within the same site and across the web. Taboola offers publishers ...

New Smart Connection™ Added: SpotX

17 April 2019 | New Connections

Holistically manage your SpotX data through a ProgrammaticIQ Smart Connection™ and be confident that your video revenue is fully optimized. SpotX is a global video ad serving platform that provides publishers with premium content monetization solutions across desktop, mobile, and connected TV devices. SpotX’s ...