New Smart Connection™ Added: VRTCAL

01 July 2019 | New Connections

Revenue growth horizontal? Turn it vertical with VRTCAL, a best-in-class mobile supply side platform. The VRTCAL Marketplace is dedicated to bringing maximum efficiency and returns to publishers, and when you use a ProgrammaticIQ Smart Connection™ to connect your data, you can fully leverage the vibrant ...

Data Visualization Best Practices for Programmatic Publishers

22 June 2019 | Tips & Resources

As digital advertising has become increasingly data driven over the years, publishers need to learn how to utilize data to their best advantage. Visualizing data offers a clear cut, accessible picture of performance that gives stakeholders a quick and thorough understanding of the data driving ...

The Programmatic Scorecard, Summer 2019

21 June 2019 | Tips & Resources

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

All Things Ad Ops & Digital Media: Ops NYC 2019 Event Recap

14 June 2019 | News

AdMonsters always puts on engaging, enlightening, and entertaining events and Ops NY was no exception. We were a sponsor of the event where, earlier this month, attendees heard insights from over 75 digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, ...

How to Choose an Ad Order Management System + Top 6 OMSs Reviewed

10 June 2019 | Tips & Resources

On July 31st, 2019 Google will shut down DoubleClick Sales Manager (DSM). This isn’t news to publishers, who have spent their time since the announcement evaluating OMS providers and cautiously contemplating the colossal commitment that comes with migrating onto a new platform. With the ...