The Ad-Juster Blog

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How to Make the Best Data-Driven Media Buying Decisions

Data should be every media buyer’s absolute best friend. Decisions based on rich and meaningful data support continuous improvement and ultimately promote enhanced revenue. Critical caution: Your data needs to be statistically significant, evidencing the likelihood that a relationship between two or more variables ...

5 Advantages of Direct-Sold Advertising

With endless emerging trends in the dynamic field of digital advertising, it can be difficult to decide which advertising method is the best option for your business. Programmatic buying is relatively new in the field and does have positive qualities that direct advertising cannot provide, ...

UberMedia: New Third-Party Advertiser Connection

We've added support for UberMedia: A leader in targeted mobile advertising technology, UberMedia provides the highest quality mobile data solutions. Their products process a multitude of social, demographic, and location indicators daily for companies spanning retail, automotive, and entertainment. They offer multiple targeting services as ...

6 Tools Every Media Buyer Needs

You’re tasked with spending your advertising budget as effectively as possible while optimally distributing campaign messaging. That’s challenging. We’d like to help you work smarter, not harder. That’s why we’ve researched a list of powerful tools and resources to help ...