The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum

12 April 2021 | News, From the Team

In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual. Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...

New Ad Server Integration: FreeWheel

01 April 2021 | New Connections, Features & Updates

In an effort to provide additional insights on publisher video inventory, DV Publisher Suite is expanding its FreeWheel integration across the platform. This support will help publishers easily ingest data to gain improved video insights across Inventory Quality and Video Delivery, joining the already active ...

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...