Interview with our Director of Product Management, Stuart Moncada

24 June 2018 | From the Team, News

We sat down to talk with our Director of Product Management, Stuart Moncada, about his background, current projects at Ad-Juster, and what he sees for the future of data in the industry. What were you doing before Ad-Juster? Before Ad-Juster, I was at OpenX, where ...

Programmatic Reporting Strategy for Publishers

05 June 2018 | Tips & Resources

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...

Identify and Eliminate Data Silos: A How-To For Publishers

23 May 2018 | Tips & Resources

Data silos are often a reality for modern companies. Businesses rely on big data to drive analysis and revenue goals – and that data flows in from more channels than ever before. Managing all that information falls to individual teams working on disparate software and collecting ...

To Buy or not to Buy? That is the question (dogging advertising analytics)

18 May 2018 | Tips & Resources

As your company grows, expands its capabilities, develops new business, and looks to increase efficiencies, you must be strategic about each new step you take. For example, consider your media analytics needs: should you build your own solution with in-house developers or buy a tool ...

The Walls of Google's Garden Just Got Higher Thanks to GDPR

09 May 2018 | News

With the GDPR compliance date looming ever closer, Google has revealed a rollout of several large scale changes to how it will be handling data following the implementation of the EU’s new data regulations and it’s got everybody talking. Google’s new limitations ...