No cookies, no problem? How first-party data will prove crucial in a cookie-less future

17 April 2020 | Tips & Resources, News

For digital publishers, change is a constant presence. And now, with the loss of third-party cookies, change is on the way once more. For years, third-party cookies have been at the core of nearly every advertising campaign on the web, but that’s coming to ...

New! Create custom normalizations & joins in ProgrammaticIQ

06 April 2020 | Product

Publishers using ProgrammaticIQ already understand the huge benefit of making sure you’ve got a clean and normalized data set before attempting analysis. The importance of the adage of “garbage in, garbage out” in this context has led many teams to focus a huge percentage ...

Types of Header Bidding: Expectations vs. Reality

05 April 2020 | Tips & Resources

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...

Print publishers are flocking to these digital trends in 2020

31 March 2020 | Tips & Resources, News

Experts predict that the U.S. publishing industry’s total revenue will reach 129 billion dollars in 2023, but that doesn’t mean it’s smooth sailing. While printed publishing is still one of the major industries for the time being, ...

5 Ways Remote Ad Ops Teams Can Collaborate with FlowIQ

24 March 2020 | Tips & Resources, Features & Updates, Product

While remote work is definitely not a new challenge, the scope of this challenge has increased exponentially for many in recent weeks. Companies across the globe are now navigating the impact of the novel coronavirus, COVID-19, on their teams and communities and many are practicing ...