The Walls of Google's Garden Just Got Higher Thanks to GDPR

09 May 2018 | News

With the GDPR compliance date looming ever closer, Google has revealed a rollout of several large scale changes to how it will be handling data following the implementation of the EU’s new data regulations and it’s got everybody talking. Google’s new limitations ...

Blockchain + Ad Tech: The Intriguing and The Concerning

07 May 2018 | News

By now, you’ve likely heard of blockchain and are familiar with some of the buzz surrounding it. Blockchain is most often mentioned as being the underpinnings of popular cryptocurrencies like Bitcoin, but the digital ledger technology is now making appearances in other industries. Advocates ...

5 Ways the Facebook-Cambridge Analytica Data Scandal Could Affect Digital Advertising

20 April 2018 | News

The Cambridge Analytica scandal and the surrounding fallout for social media giant Facebook has dominated headlines recently, and people are reacting with a sense of shock that might be confusing for digital media professionals. While it is common knowledge in the digital ad industry, many ...

iAd Workbench: New Publisher Ad Server Connection

18 April 2018 | New Connections

We’ve added support for iAd Workbench: iAd Workbench is an advertising management tool that allows app developers to run their ads through the iAd network, reaching millions of Apple users in a global market and cross-targets across all iOS devices. With iAd Workbench it’ ...

How to Choose the Right Ad Server (Plus Top 10 Ad Servers Reviewed)

15 April 2018 | Tips & Resources

It’s a well-known fact that monetizing your content effectively requires more than simply running ads. Campaigns, as well as individual placements, must be managed, edited, and repeatedly tested for performance. Ad servers can help you do exactly that via a centralized platform. An ad ...