New Smart Connection™ Added: Criteo Publisher Marketplace

15 August 2019 | New Connections

Fully leverage the Criteo Publisher Marketplace when you gather your data with a ProgrammaticIQ Smart Connection™. Criteo now offers publishers a platform which allows you to sell part of your ad inventory at a minimum guaranteed CPM to the biggest retailers on the web. By ...

New! Analyze Programmatic Data Trends with a Comparison Chart

12 August 2019 | Product

When it comes to analyzing business data in any industry, analysts often want to see performance compared with last month, last quarter, or last year. It’s critical to understand trends and to see the impacts that optimizations are making on KPIs. As a publisher ...

Video Advertising 101: How Publishers Are Growing Revenue

25 July 2019 | Getting Started, Tips & Resources

While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging—eMarketer predicts US digital video advertising to reach ...

New Smart Connection™ Added: Index Exchange Client Audit Logs

10 July 2019 | New Connections

Get more from your Index Exchange data with a Smart Connection™ to the new Client Audit Logs (CAL). Released to the public in June 2019, the CAL files are an improvement over Index Exchange’s traditional reporting, which provides a limited number of fields via ...

New Smart Connection™ Added: VRTCAL

01 July 2019 | New Connections

Revenue growth horizontal? Turn it vertical with VRTCAL, a best-in-class mobile supply side platform. The VRTCAL Marketplace is dedicated to bringing maximum efficiency and returns to publishers, and when you use a ProgrammaticIQ Smart Connection™ to connect your data, you can fully leverage the vibrant ...