IAB Forum Italy 2020: Publisher Technology Trends in 2020

20 November 2020 | News

Publishers are asked to make sense of multiple advertising partners every day, and on top of that, brands and agencies have begun to focus more on ad quality. How can publishers better manage both new and existing data in order to improve revenue? The DV ...

New! Boost Revenue with Video Ad Delivery Insights & Optimization

18 November 2020 | Product, Features & Updates

Video ads are considered one of the most engaging forms of advertising and a valuable type of inventory for publishers; however, the video delivery process is incredibly complex and most publishers deal with a high rate of ads that fail to deliver. Because of this, ...

DoubleVerify Study Reveals Key Challenges for Digital Publishers, Including Billing, Data Management, Communication and Fraud

13 November 2020 | News

Survey of 300 digital media executives finds that half are seeing payments delayed due to challenges with billing reconciliation NEW YORK, Nov. 13, 2020 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of ...

Piecing Together Publisher Data Sets at Programmatic I/O Digital

29 October 2020 | News, From the Team

During the month of October, the DV Publisher Team enjoyed an array of industry conversations as part of Programmatic I/O Virtual Edition 2020. Centered on the compelling world of programmatic advertising, we were joined by other innovators and leaders across three informative weeks of ...

New Smart Connection™ Added: YouTube

28 October 2020 | New Connections

DV Publisher Suite users can better understand data from the world’s largest online video platform with its newly released YouTube Smart Connection™ for the Unified Analytics platform. With this feature, users can create and analyze data sets based on their YouTube Content Owner ID ...