New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

Turning Defense to Offense at AdMonsters Publisher Forum in Vail

31 August 2021 | From the Team

The DV Publisher Team had the pleasure to sponsor last week’s AdMonsters Publisher Forum in Vail, Colorado! While we’ve enjoyed the virtual events over the last 18 months, the team was grateful to have the opportunity to reconnect with publishers in person. During ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | News, Features & Updates, From the Team

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score

17 August 2021 | Features & Updates, News

Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or when buyers ...