Programmatic I/O Descends Upon New York

18 October 2019 | News

Programmatic I/O, the largest programmatic conference in the industry, took place earlier this month in New York and we were excited to be there as a sponsor. With all of the changes to the digital advertising landscape and advances in platforms and technology this ...

New Smart Connection™ Added: Google Ads

08 October 2019 | New Connections

Do more with Google Ads when you use a Smart Connection™ to pull your data into the ProgrammaticIQ media analytics platform. Ingesting data from the Google Ads API improves account and campaign management efficiency—with Smart Connections™ publishers can now generate custom reports, manage inventory, ...

Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

25 September 2019 | News

Digiday recently held their Publishing Summit in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue streams, but conversations at the ...

New! Get quick & easy insights with the FlowIQ Overview Report

18 September 2019 | Product

In ad ops, it’s important to ensure your campaigns are pacing on schedule. You’re probably keeping an eye out for delivery issues, revenue at risk, and discrepancies so you can correct any problems as soon as possible. FlowIQ provides you with a set ...

Header Bidding Wrappers 101

17 September 2019 | Tips & Resources

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk. Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has ...