OPSNY - How Online Media Works - June 9th 2015
Join Ad-Juster at the OPS - How Online Media Works - Taking place June 9th in New York City. OPS is the gathering place for digital media technology leaders challenged with navigating the latest shifts in our industry and understanding how to stay competitive and profitable.
Join our interview session with one of the biggest digital publishers today, The Weather.com, discussing "viewability revolution" and how Ad-Juster is helping Weather when it comes to the ad viewability reporting.
The viewability revolution has left many publishers feeling reactive and out of control – a one-size-fits-all approach is impossible in the wake of varying measurement technologies delivering divergent numbers. However, within the reporting lies the keys to really get on top of the technology. Ad-Juster talks with publishers that are leveraging viewability data to understand campaign narratives, choose the best performing partners, explore A/B testing and generally become proactive on viewability.
Subject: Seeing Viewability: Using Reporting As a Cipher
Time: Tuesday June 9, 2015 11:40am - 12:00pm
Second Floor (True Dialogue)
You can get greatly discounted tickets when using our promo code ADJUSTVIP when registering! Save $400 off of the door price!
OPS is the best place to connect with other digital strategists, to make the next steps in turning your digital media business into a profitable, efficient media system and to meet with vendors from the largest, most successful brands to the hot young companies offering cutting edge solutions and technologies that are shaping the future of digital.