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New Smart Connection™ Added: Xandr (Formerly AppNexus)

Get more from your Xandr data through the newly added Smart Connection™ in DV Publisher Suite. In addition to existing Xandr support in Unified Analytics and Campaign Delivery, publishers can now access Xandr data in Inventory Quality to gain comprehensive measurement and insight capabilities across the platform. By pulling this information into DV Publisher Suite alongside data from other technology providers, you can gain a holistic view of inventory performance to discover new optimization opportunities.


About Smart Connections™

Smart Connections™ are the intelligent way to connect to any data source in order to measure quality and provide end-to-end inventory analysis and support. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.

Interested in seeing just how Smart Connections™ connect, ingest, and aggregate all of your data? Request a personalized demo here ›

Learn more about Smart Connections™ here ›