Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive needs, Meredith Corporation needed a partner with the ability to aggregate data from various ad platforms, simplify discrepancy reporting, and incorporate viewability and other ad key ad performance metrics.
Learn all about how Meredith deployed DV Publisher Suite’s Campaign Delivery Insights in order to:
- Streamline operations throughout the full ad lifecycle, from initiation to wrap-up reporting
- Analyze pacing and discrepancies for campaigns across 19 different business units, saving analysts from countless hours of manual data processing
- Utilize “plug-and-play” connections that make adding new ad servers and verification partners fast, easy and secure, including robust 3rd-party mapping