San Diego (February 13, 2017) Ad-Juster, the only fully automated reconciliation and aggregation reporting system in the digital ad industry, today announced that Jesse Poppick, who worked with the company in Sales and Business Development from 2009 to 2013, has rejoined Ad-Juster as Senior Vice President of Sales and Account Management. He will be based in New York City and report to Peter Yang, the company's San Diego-based COO.
Mr. Poppick is responsible for managing Ad-Juster’s partner development and concierge teams. Partner consultants deliver Ad-Juster’s premium products to new clients and the concierge team is responsible for maintaining the company's current book of business.
Mr. Poppick has been in the digital ad tech space since 1998, and comes to Ad-Juster from AdMonsters where he was VP Sales & Business Development, and before that, VP Business Development. Earlier in his career, in addition to working with Ad-Juster, he held senior positions at Moat, Viacom, AdOperations Interactive and TraffickWorks Consulting. Mr. Poppick holds degrees from both the University of Montana and Humboldt State University.
Founded in 2007, Ad-Juster simplifies the manually intensive processes associated with digital ad operations. As the complexity of the digital landscape has exploded from standard display 3rd party ad delivery to include new systems and metrics for mobile, video, programmatic, viewability and many other growing ad quality measurements, Ad-Juster advancements have provided clients with state-of-the-art streamlined daily reporting as well as dashboard visualizations. Over 120 brand name digital publishing companies use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.