A pioneer data aggregation and reporting organization, Ad-Juster was founded on the principles of solving the ad industry’s most significant problems. Ad-Juster continues its pioneering spirit by expanding its focus to offer media buyers, agencies, ad tech vendors, and ad networks the same efficiencies it has been enabling for publishers over the last 10 years. In support of this enhanced mission, Ad-Juster is proud to welcome its brand-new Product Manager Daniel Dowling.
What were you doing before Ad-Juster?
I spent the last 10 years with The Walt Disney Company, building reporting tools and processes for managing and viewing ad metrics data. I had a fantastic time at Disney and it is a wonderful organization, but I needed a change.
How does it feel being in your new beach-town digs?
I’m rapidly falling in love with the San Diego area and Ocean Beach in particular. The area is so exciting that I really have to come into the office to get any work done at this point. The people, the scenery, and the area in general have been very welcoming.
Why did you join Ad-Juster?
Ad-Juster has a fantastic core product and I’ve been working with it since nearly the beginning. I really think there is an exciting opportunity to leverage that product and unlock value by providing a client-side perspective to how the data is used. I’m a builder by nature and specifically wanted to come to Ad-Juster to help build products that make our users’ jobs easier.
What are you most excited to bring to Ad-Juster? What are you most enthusiastic to tackle while here?
Having worked with Ad-Juster’s data for the better part of a decade, I’m thrilled at the opportunity to help provide solutions for a larger segment of the industry. Some of the ideas we have on the roadmap will provide value to publishers of all sizes, helping them reduce costs and improve efficiency while hopefully being easy on the eyes and actually fun to use.
With just one week at Ad-Juster, what are your initial thoughts?
I can already see that this is a great environment to work in. I’ve been tasked with getting some of the early stages of my work done very quickly and have already touched base or engaged with most of the stakeholders at a very rapid pace. The can-do attitude I saw from the outside as a client is clearly visible from the inside as well.
What do you foresee for the future of the digital advertising and reporting industry? Is it an individual battle to compete, or should the industry work together in specific areas for the good of the whole?
I absolutely think the industry should work together where they can. Getting metrics and nomenclature standardized as much as possible will reduce transaction costs and confusion.
Where information or processes are not proprietary, I think transparency benefits all players. I think it analogous to the airline industry. While they all compete for the customers, they work together on industry issues such as airport operations and FAA regulations. The ad industry should operate much the same way, competing where necessary and cooperating where possible.
Founded in 2007, Ad-Juster is a premier, pioneering data aggregation and reporting organization with the mission of simplifying the complexities of digital advertising. Their platform provides actionable insights that allow media and technology companies to generate more revenue. They help reconcile millions in revenue every year by simplifying the manually intensive processes associated with digital ad operations. Over 150 brand name publishers, agencies, brands, ad tech platforms, and ad networks use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.