AUTHOR: April Kitcho-Lucero

YuMe, Inc.: New SSP Connection

We've added SSP support for YuMe, Inc.: This leading provider of global audience technologies curates relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers ...

Centro: New SSP Connection

We've added SSP support for Centro: For 13 years, Centro has the singular goal of improving the lives of those working in the advertising industry by building media management software that helps marketers engage with audiences across all digital channels in the most successful manner ...

Best Practices to Remedy Your Data Pains (Part 1)

Centralized Data At the absolute core of optimized reporting is centralized data. Connecting all your data sources permits comprehensive visibility across your operations, allowing for exponentially more accurate analysis, planning, forecasting, and adjustments. Let’s take ad server data as an example. This common component ...

Exploring the Primary Pains of Direct-Sold Reporting

If Your Data Is Hurting, so Is Your Advertising When executed correctly, direct-sold-campaign reporting can empower your operations with quick and accurate comparisons of your premium inventory performance. Unfortunately, there are a number of obstacles that can prevent your organization from getting the most out ...