AUTHOR: Ad-Juster

Programmatic Reporting Strategy for Publishers

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...

Blockchain + Ad Tech: The Intriguing and The Concerning

By now, you’ve likely heard of blockchain and are familiar with some of the buzz surrounding it. Blockchain is most often mentioned as being the underpinnings of popular cryptocurrencies like Bitcoin, but the digital ledger technology is now making appearances in other industries. Advocates ...