AUTHOR: Ad-Juster

New! Advanced Permissions & Sharing

Publisher teams know that the ability to effectively collaborate is an important factor in building an efficient workflow. We’re excited to announce advanced permissions and sharing for improved flexibility managing and collaborating with your team in ProgrammaticIQ. To give you more control of what ...

Publisher’s Guide to Data Maturity

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...