San Diego (February 7, 2017) Ad-Juster, the only fully automated reconciliation and aggregation reporting system in the digital ad industry, today announced that it has promoted Peter Yang from SVP of Engineering to the newly created position of Chief Operating Officer. He is based in San Diego, reports to Felicia Choy, the company's Interim CEO and will be responsible for all aspects of the company’s day to day execution.
"Peter has in depth experience in both communication system design and small business management and has played a critical role in the development of several core software projects," says Ms Choy. "He has been a part of Ad-Juster from the beginning and knows the business inside and out. We welcome his day to day oversight of Ad-Juster's business."
As SVP of Engineering, a position he held for nearly 10 years, Mr. Yang was in charge of all phases of development including design oversight, technical team management, and product quality control. Before joining Ad-Juster, Mr. Yang was a software consultant and before that, was Principal Systems Engineer and earlier, Engineering Manger, at Rockwell Collins, Inc (formerly Anzus, Inc). Mr. Yang holds a degree in Computer Science Engineering from the University of Pennsylvania.
"Ad-Juster helps to reconcile close to $10 billion worth of revenue every year by simplifying the manually intensive processes associated with digital ad operations," says Mr. Yang. "It is used by digital publishers, ad agencies, ad networks and ad tech platforms to automate manual processes which are time-consuming and prone to error. With the help of Innotech's resources, our mission will be to expand our product line, reaffirm our exceptional customer service and start to expand overseas. It is an exciting time to be part of the Ad-Juster management team."
Founded in 2007, Ad-Juster simplifies the manually intensive processes associated with digital ad operations. As the complexity of the digital landscape has exploded from standard display 3rd party ad delivery to include new systems and metrics for mobile, video, programmatic, viewability and many other growing ad quality measurements, Ad-Juster advancements have provided clients with state-of-the-art streamlined daily reporting as well as dashboard visualizations. Over 120 brand name digital publishing companies use Ad-Juster, including over half of the comScore Top 50 publishers by impression volume. The company was acquired by Innotech Capitals, an international private equity consortium group and the investment arm of Innotech International Group in January 2017.