December 27, 2017 – San Diego based Ad-Juster, the market leading SaaS provider of unified data reporting and analytics for digital advertising, today announced that it is celebrating its 10th anniversary. Since its founding in 2007, the company has worked closely with over 150 blue-chip publishers, agencies, and ad-tech platforms, and ad networks to deliver a digital advertising measurement product line to streamline data flows, optimize media performance, overcome billing discrepancies and maximize revenue. Ad-Juster Media Analytics Platform reconciles over $10 billion worth of revenue per year, analyzes 1.2 trillion impressions per month, and seamlessly integrates with hundreds of digital advertising data providers enabling their clients to overcome the huge task of making disparate data unified and actionable. In 2017, the company delivered products to optimize programmatic reporting and campaign pacing as well as maintaining its long history of growing revenue with profit.
“Ad-Juster is ideally positioned in the market as today’s digital advertising participants are largely run on siloed data platforms and the traditional BI tools fail to fulfill the unique data aggregation and reporting of digital advertisers,” stated Dennis Clerke, Ad-Juster’s CEO. “Siloed data from different sources must be fused, interpreted, and transformed so that the right data set is delivered to the right data stewards to enable the right results.”
Traditionally, advertising and revenue operations teams have tried to blend together five to fifteen data sources for analysis with Excel. By enabling teams to easily connect data across numerous sources for holistic insights and deliver the data to the proper person solving a business question, Ad-Juster has created a new, more effective advertising operations process. Their clients can save time, reduce costs, and maximize revenue with streamlined campaign reporting and analytics.
Rob Beeler from AdMonsters spoke to Ad-Juster’s continued influence on the industry. “Advertising operations requires a focus on efficiency, revenue and profitability, which is why Ad-Juster struck a chord with the AdMonsters community,” states Beeler. “Ad-Juster's automated reporting and analytics solutions are integral to digital advertiser's revenue strategies and save companies thousands if not millions of hours. I'm looking forward to what Ad-Juster can solve next!”
Ad-Juster MAP, which provides solutions spanning display, mobile, video, search engine, social media, and rich media advertising, has enabled the company to deliver consistent growth earning multiple spots on Inc. Magazine’s 500 and 5000 lists.
“From inception, our mission has been to simplify the complexities of digital advertising” says Matt Essenburg, Chief Technology Officer. “Today, our fundamental technology still has no peers after 10 years and it has been exciting to see our loyal clients continuing to benefit from our product dream. As 2018 and beyond roll out, we will be showcasing a whole new level of intelligent and collaborative reporting products that underscore our commitment to the clients we serve.”