DV Publisher Insights

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New Smart Connection™ Added: YouTube

DV Publisher Suite users can better understand data from the world’s largest online video platform with its newly released YouTube Smart Connection™ for the Unified Analytics platform. With this feature, users can create and analyze data sets based on their YouTube Content Owner ID ...

3 Media Quality Best Practices for Publishers

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...