The Ad-Juster Blog

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Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

Digiday recently held their Publishing Summit in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue streams, but conversations at the ...

Header Bidding Wrappers 101

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk. Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has ...

4 Characteristics of a Data-Driven Culture

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...