The Ad-Juster Blog

Stay connected with industry news, product updates, tips, and best practices.

The Programmatic Scorecard, Summer 2019

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

New! Create Unique Data Set Views in ProgrammaticIQ

Your Single Source and Flat File Data Sets in ProgrammaticIQ contain fields from one specified source. When you create a Data Set, all data from the selected dimensions and metrics will be included. But sometimes you may want a filtered version of your Data Set ...

Taking your OMS from Good to Great with FlowIQ & AdBook+

Ad-Juster & FatTail utilize long-term partnership to work towards a better future of digital advertising revenue management. Order Management Systems (OMS), like FatTail’s AdBook+, enable digital publishers to connect data across their internal ad operations, sales, and finance teams. Publishers rely on a number ...

New Smart Connection™ Added: Google AdSense

Make sense of your AdSense data through a ProgrammaticIQ Smart Connection™. Used by almost 2 million publishers, AdSense also gives you access to millions of advertisers while allowing you to show only quality ads that are safe and appropriate for your audience. And with responsive ...