DV Publisher Insights

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New Smart Connection™ Added: Sharethrough

DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory ...

New! Set Your Own Standards with Custom Viewability

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 7, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...